About Bubs

Bubs crafts premium wellness supplements designed for longevity and performance. Named after Navy SEAL Glen “BUB” Doherty, the brand is built on integrity, simplicity, and maximum impact. Their collagen peptides and MCT oil powder are crafted with clean, functional ingredients to help support gut health, energy, and recovery—without compromise.

At Thrive Market, Bubs stands out for offering science-backed performance nutrition rooted in purpose and quality.

Collagen peptides and MCT oil powder made with top-tier ingredients
Grass-fed, sustainably sourced formulas
No GMOs, soy, gluten, or artificial additives

Bubs is all about better living through clean nutrition and honoring legacy through every scoop.

Best Products from Bubs

Easy Digest Goat Infant Formula

Gentle on tiny tummies, this formula features goat milk protein and essential nutrients. Shop now.

Grass Fed Cow Infant Formula

Crafted with premium grass-fed cow’s milk, this clean-label formula supports growth and digestion. Get a can.

Easy Digest Goat Toddler Formula

A nutrient-rich option to support toddlers’ developing systems, made with digestible goat milk. Try it here.

Why We Love Bubs

Bubs delivers uncompromising quality with every formula, whether for infants, toddlers, or athletes. With clean ingredients and a mission-driven approach, their products are as trustworthy as they are effective.

Real nutrition, real results.

About Bubs

Best Products from Bubs

Easy Digest Goat Infant Formula

Grass Fed Cow Infant Formula

Easy Digest Goat Toddler Formula

Why We Love Bubs

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