At Thrive Market, every product we launch starts with a simple question: How can we better serve our members—without compromising our commitment to our shared planet? This Earth Month, we’re pulling back the curtain on what it takes to bring a Thrive Market branded product from idea to your doorstep, and introducing you to the ...
When something seems obvious to you, you don’t always stop to think: Does everyone else know about this, too? While we’ve shared a bit about our ingredient standards before, we realized our members might not know about all of the people and the countless hours that go into maintaining our quality standards, the highest in ...
Whether you’re an aspiring home cook or a full-fledged culinary expert, there’s one essential ingredient that counters and pantries across the globe have in common: olive oil, aka liquid gold. Our Regeneratively Grown Organic Olive Oil starts like all other olive oils do: with olives, those tiny yet mighty stone fruits that are often mistaken for ...
Have you heard the term “greenwashing” before? It refers to products or companies that use marketing to appear like they’re good for the planet through the use of vague or misleading labels and identifiers or unregulated claims. While these products may seem like better options for your health and for the environment, they often don’t ...
The Hawaiian word Paʻakai can be split into two different root words: paʻa, which means “solidified”, and kai, which means “ocean water”. In the Hawaiian language, Paʻakai translates to “sea salt” — the solidified form of water from the sea. The second flavor in ALOHA’s special edition line carried at Thrive Market, the ALOHA Pa’akai ...
Some say that variety is the spice of life, but to environmental scientists, variety is the foundation of life. Biodiversity is a concept that refers to the wide, expansive variety of species that coexist within a specific area on Earth. Without biodiversity, we wouldn’t have drinkable water, food sources, clean air, or a whole bunch ...
Molly Chester is a farmer—a real-deal farmer, with 234 acres and the pigs to prove it—but like many people, she started out with just a tiny apartment and a tomato plant. Chester is a traditional foods chef and the co-founder of Apricot Lane Farms, the center of the 2018 documentary “The Biggest Little Farm“. In ...
If you wanted to capture the flavors of Hawaii in a snack, you’d probably want to start with some of the island’s signature ingredients, like coconut, Kona coffee, and macadamia nuts.
This guest post was authored by KIND, one of our best-selling brands. KIND makes healthy snacks and bars with almonds, granola, and other nutrient-dense, wholesome ingredients. Announcing The KIND Almond Acres Initiative Almonds are our number one ingredient. We use millions of pounds of them each year, which is exactly why we’re focusing on understanding ...
In 1948, Emmanuel Bronner founded the now-iconic castile soap brand Dr. Bronner’s. Decades, later in 2003, Dr. Bronner’s became the largest personal care company to be certified USDA organic, during a time when greenwashing was rampant and true organic practices were largely misunderstood. “Emanuel Bronner was ahead of his time, making biodegradable soaps with simple, ...
Quinoa, cacao, chia seeds, functional mushrooms…these popular health foods have deep roots in indigenous communities. But increasing demand and the resulting pressure to produce large volumes can lead to unsustainable agricultural practices that have negative impacts on both farmers and the environment.
When David Pitman says he intends to “brainwash his kids” into poultry farming, he’s joking…kind of.
Every year, we’re dedicated to furthering our mission of providing healthy and affordable groceries to all — and we’re aware of the ways our environmental and social impact is inextricably linked to that cause. It’s all connected, and we’re firmly committed to making healthy food accessible to all in a way that’s better for everyone, from ...
While it is possible for individuals to make change, it’s a whole lot easier when people band together. When it comes to something as impactful as changing our long-standing food systems, more and more forward-thinking brands know that regenerative agriculture is our best bet for a sustainable food future — and by forming organizations like ...
In Tolima, located in the Andean region of Colombia, Heather Terry picks up a handful of dirt — teeming with worms and so dark it’s almost black. Nearly 8,000 miles away, in Kenya, she gathers another pile of earth; this one a warm red.
Thinking about climate change may make you feel like you have the weight of the world on your shoulders — quite literally. That’s why this Earth Month, we’re encouraging you to be Planet Positive: to commit to making those small, meaningful changes that add up over time, especially when everyone gets involved. One of the ...
There’s a science to relaxing with a cup of tea. All teas contain L-Theanine, a rare amino-acid that is correlated with the production of alpha waves, which our minds make when we are most relaxed. And unlike brewing tea from a tea bag, preparing loose leaf tea is even more blissfully methodical. The ritual forces ...
Jeremiah McElwee is most definitely a Cool Dad. But he’s also got high standards when it comes to food—a product of his decades-long career in the natural grocery industry. So when his kids reached for conventional candy bars at the gas station during a recent family car trip, he had to put his foot down.
From pain relief to stress management, by now, you likely know all about the purported benefits of CBD. The naturally occurring cannabidiol created a multi-billion dollar industry, found in everything from lattes to bath bombs. But despite the seemingly overnight explosion of the CBD industry—which took a long-illegal substance and turned it into a wellness ...
For some people, coffee is something of a necessity, simply as a means to a caffeinated end; for others, it’s almost scientific, filled with complex machinery and heady vocabulary that often excludes the more casual home brewer. Ally Walsh and Casey Wojtalewicz, the founders of Canyon Coffee, look at coffee in a different way—and from ...
If you visit Clarenda Stanley, AKA Farmer Cee, at her farm in Liberty, North Carolina, you might hear the soulful sounds of Erykah Badu or Bill Withers drifting across the field. Or, you might hear something a little more…spirited. Stanley plays music for her plants, and like any skilled farmer, she knows exactly what they ...
Ask three people why they bought organic groceries, and you’re likely to get three different answers. One person might want to shrink their carbon footprint, while another insists that organic baby food offers the best nutrition for little ones. The perceived benefits of organic food are pretty much endless, making it harder to separate what’s ...
Chocolate—much like the occasional glass of red wine—is one of those foods whose health benefits almost seem too good to be true. But while chocolate’s heart-healthy flavanols and antioxidant properties are backed up by science, its sourcing is where things can get problematic. At its origins, chocolate comes from the seeds of the cacao tree, ...
With more time at home than ever before over the past year, maybe you planted a garden for the very first time. Maybe you made your groceries last a bit longer than you’re used to, experimenting with ingredients and stretching your grocery budget in fun, new ways. Maybe you took the time to look inward ...